Novartis goes Ayurveda.. 

Een VP van Novartis aan het woord: 

“Most of the top brands in the Indian OTC market are ayurvedic brands. The Indian consumer clearly has preferred the use of traditional medicine systems and brands while managing healthcare issues. Novartis India will evaluate both allopathic and ayurvedic segments based on key consumer needs for future brand launches”, Ranjit Shahani, vice-chairman and managing director, Novartis India, said.

Het gaat vooral om

ayurvedic pain relievers, energy boosters, skincare products and cough-cold remedies.....

Bron: http://www.business-standard.com/india/news/novartis-plans-ayurveda-debut/395623/ 

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